Corporate social responsibility makes companies more profitable and sustainable. Analyse. (2017)

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Corporate social responsibility (CSR) is a business model that helps a company be socially accountable to itself, its stakeholders, and the public. It is self-regulation that shows a business’s responsibility to improve communities and society through environmental and social measures.

Examples

  • Ultratech Cement: Ultratech Cement promotes sustainable development, education, and healthcare through CSR.
  • Mahindra & Mahindra: Its CSR program promotes sustainable and inclusive development. CSR promotes education, healthcare, and environmental sustainability.
  • ITC Group: ITC Group promotes sustainable agriculture, education, and healthcare through CSR.
  • Infosys: Infosys’ CSR initiatives promote digital literacy, education, and healthcare. Infosys’ ‘e-Education Programme’ is notable.
  • Tata Group: Tata Group’s CSR projects mostly improve communities and reduce poverty. Tata Motors’ ‘Tata Health Care Initiative’ is one.

CSR boosts profits and sustainability – 

  • Companies with shared values are increasingly sought by consumers. Cone Communications found that 87% of consumers would switch brands for a good cause.
  • Boost employee morale and output. Engaged and productive employees work for a company that makes a difference. The Indian Institute of Management Ahmedabad found that CSR programs boost employee engagement and productivity.
  • Ethical and sustainable business practices reduce risk and liability. Environmental polluters may be fined and sued.
  • Investors and lenders increasingly seek CSR-focused companies. Global Reporting Initiative found that 75% of institutional investors consider CSR when investing.
  • The Tata Group’s CSR efforts have reduced its environmental impact. The company wants to cut greenhouse gas emissions by 30% by 2030.
  • CSR can inspire companies to innovate to reduce their environmental impact or improve employee and community lives. Many companies invest in renewable energy or create eco-friendly products.

These are a few ways CSR can boost profits and sustainability. As demand for ethical and sustainable products and services rises, more companies will adopt CSR practices. However, CSR is not a panacea. Not every company that adopts CSR will profit. The benefits of CSR vary by company and initiative. The evidence suggests that CSR can boost a company’s bottom line and long-term sustainability.

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